Waiting For Customs And Trademark Reforms, EU Rights Owners Get “Proactive” Against FakesPublished on 13 December 2012 @ 4:35 pm
By Rachel Marusak Hermann for Intellectual Property Watch
Alicante, Spain – The impact of counterfeit goods on the economy, public health, and the bottom line was a central theme during a private-sector symposium on trademarks here this week. For European rights owners, the border is where counterfeiters are at their weakest and therefore the best place to act. But as stronger legislation regarding infringement of intellectual property rights on goods in transit is unlikely for now, the private sector is seeking alternative ways to take on a growing business threat.