Five Ways To Handle “Brand Identity Crisis” 11/02/2009 by Intellectual Property Watch Leave a Comment How to handle the media when a brand identity crisis erupts? The Brand Protection Council (BP Council) counts 5 ways: 1. Get back to basics with the “3 Rs” – Regret, Reassurance and Remedy 2. Have a crisis response plan on reserve 3. Ensure rapid response 4. Control the story 5. Stay up to date […]
The Decline of University Patenting and the End of the Bayh-Dole Effect 09/02/2009 by Intellectual Property Watch 3 Comments A new study finds a decline in percentage of university patents in the United States as a percentage of overall patents granted by the US Patent and Trademark Organization. It says this is a seeming trend in advanced economies, and hypothesises that it is due to a change in the way that universities are ranked […]
Viviane Reding on the Internet of the Future 06/02/2009 by Intellectual Property Watch Leave a Comment Viviane Reding of the European Commission on the Internet of the Future: http://tinyurl.com/dlryac
WTO Panel Report 26/01/2009 by Intellectual Property Watch Leave a Comment The WTO released a panel report on the US-China dispute over IP rights. Read it here.
What Is The IP Burble? 26/01/2009 by Intellectual Property Watch Leave a Comment Hello, and welcome to the IP Burble, our new microblog. We’ll be adding IP news briefs here as we find them.