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    Industry Analysis: Print Sales Still In Decline; New Copyright Law Not A Solution

    Published on 28 September 2012 @ 10:57 pm

    Intellectual Property Watch

    By Maricel Estavillo for Intellectual Property Watch

    A new industry analysis highlights the continued decline in print advertising revenues, but offers a glimpse of possibilities for the recovery of the industry in light of the various technology-driven changes and developments in the global media market. New laws or new exceptions to copyright laws, however, are not seen as ways to save the print industry, at least in Europe, according to the report.

    The 300-page “Global Media Trends Book” is the result of a joint effort between the European Publishers Council (EPC)  and the research organisation World Newsmedia Network (WNMN). The book made use of data and reports from 65 global research companies.

    According to the executive summary of the book, the print media – unlike the internet, television and outdoor and billboard media – has failed to show signs of recovery after the 2008 global economic crisis that resulted in a huge slump in advertising spending.

    For 2012, the newspaper industry is projected to experience a 1 per cent drop in advertising revenues and a 1.3 per cent drop for magazines. For the same year, internet advertising is estimated grow by 11.2 per cent. Television, by far the largest global medium in terms of share to the total, is estimated to expand by 6.7 per cent, followed by 6.6 per cent growth for outdoor and billboard advertising.

    The growth in advertising revenues is seen to be propelled by the increases in advertising spending in the world’s developing markets, led by China, Peru and Argentina. Total advertising spending in 2012 is pegged at $449 billion.

    In terms of market share and contribution to the global advertising revenues, the United States corners the single biggest share, accounting for a third of the pie. Technology companies Google, Yahoo!, Facebook and Microsoft bag most of the advertising spending.

    “[T]here are still plenty of opportunities for earning revenues in the digital media revenue landscape: about one-third of all revenue is earned by ‘other,’ which includes traditional media with digital media businesses and a multitude of non-traditional media businesses,” the report said.

    Among other things, the book has explored some of the significant developments in the global media market that could be potential sources of revenue growth. These include the increasing use of applications on smart phones and tablets to sift through news and information; the rise in social media engagement among internet users; and the unparalleled popularity of watching video clips online.

    Interestingly, the EPC highlighted in the introductory part of the book – which is included in the summary – its position to push for “workable online copyright through cross industry collaboration, not new laws or exceptions to copyright” as a way to “boost Europe’s standing in the creative world, and in support of authoritative professional journalism and creative media content.”

    The EPC cited the collaborative alliance Linked Content Coalition as an example, which it described as a project that enables “businesses and consumers alike to access more content on the internet and will encourage creators and their publishers to make their work available, safe in the knowledge that their rights information is easily communicated and understood by machines as well as people.”

    “For professional content and quality journalism to continue to thrive online for future generations, it is important that we are able to enforce our rights when our content is used without authorisation,” it added.

    This position may sound contradictory to the controversial move of the ruling coalition of Germany to have an ancillary right to its copyright law that would allow news publishers to charge commercial intermediaries for their use of news headlines and snippets.

    For more information or to order a copy of the report, contact heidilambert@hlcltd.demon.co.uk.

     

    Comments

    1. Europäischer Verlegerrat: Keine neuen Schranken, aber auch keine neuen Gesetze nötig says:

      [...] [via IP Watch] [...]


    Leave a Reply

    We welcome your participation in article and blog comment threads, and other discussion forums, where we encourage you to analyse and react to the content available on the Intellectual Property Watch website. By participating in discussions or reader forums, or by submitting opinion pieces or comments to articles, blogs, reviews or multimedia features, you are consenting to these rules.

    We welcome your participation in article and blog comment threads, and other discussion forums, where we encourage you to analyse and react to the content available on the Intellectual Property Watch website.

    By participating in discussions or reader forums, or by submitting opinion pieces or comments to articles, blogs, reviews or multimedia features, you are consenting to these rules.

    1. You agree that you are fully responsible for the content that you post. You will not knowingly post content that violates the copyright, trademark, patent or other intellectual property right of any third party or which you know is under a confidentiality obligation preventing its publication and that you will request removal of the same should you discover that you have violated this provision. Likewise, you may not post content that is libelous, defamatory, obscene, abusive, that violates a third party's right to privacy, that otherwise violates any applicable local, state, national or international law, that amounts to spamming or that is otherwise inappropriate. You may not post content that degrades others on the basis of gender, race, class, ethnicity, national origin, religion, sexual preference, disability or other classification. Epithets and other language intended to intimidate or to incite violence are also prohibited. Furthermore, you may not impersonate others.

    2. You understand and agree that Intellectual Property Watch is not responsible for any content posted by you or third parties. You further understand that IP Watch does not monitor the content posted. Nevertheless, IP Watch may monitor the any user-generated content as it chooses and reserves the right to remove, edit or otherwise alter content that it deems inappropriate for any reason whatever without consent nor notice. We further reserve the right, in our sole discretion, to remove a user's privilege to post content on our site. IP Watch is not in any manner endorsing the content of the discussion forums and cannot and will not vouch for its reliability or otherwise accept liability for it.

    3. By submitting any contribution to IP Watch, you warrant that your contribution is your own original work and that you have the right to make it available to IP Watch for all purposes and you agree to indemnify IP Watch, its directors, employees and agents against all damages, legal fees and others expenses that may be incurred by IP Watch as a result of your breach of warranty or of these terms.

    4. You further agree not to publish any personal information about yourself or anyone else (for example telephone number or home address). If you add a comment to a blog, be aware that your email address will be apparent.

    5. IP Watch will not be liable for any loss including but not limited to the following (whether such losses are foreseen, known or otherwise): loss of data, loss of revenue or anticipated profit, loss of business, loss of opportunity, loss of goodwill or injury to reputation, losses suffered by third parties, any indirect, consequential or exemplary damages.

    6. You understand and agree that the discussion forums are to be used only for non-commercial purposes. You may not solicit funds, promote commercial entities or otherwise engage in commercial activity in our discussion forums.

    7. You acknowledge and agree that you use and/or rely on any information obtained through the discussion forums at your own risk.

    8. For any content that you post, you hereby grant to IP Watch the royalty-free, irrevocable, perpetual, exclusive and fully sub-licensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part, world-wide and to incorporate it in other works, in any form, media or technology now known or later developed.

    9. These terms and your posts and contributions shall be governed and interpreted in accordance with the laws of Switzerland (without giving effect to conflict of laws principles thereof) and any dispute exclusively settled by the Courts of the Canton of Geneva.

     

     
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