Trademarks Promote Economic Growth In Latin America, Industry Study Says

A new study by intellectual property trade associations analysed the correlation between trademarks and their economic impact on several Latin American countries. The study found that trademark registration is growing in the region and promotes economic growth.

The Inter-American Association of Intellectual Property (ASIPI) and the International Trademark Association (INTA) published a study titled, “Trademarks in Latin America” focusing on Chile, Colombia, Mexico, Panama and Peru.

According to the study [pdf in Spanish], trademark registrations are growing in those countries, and economic activities where trademark are registered and used intensively “contribute 15 % of GDP on average and generate 18.5 million jobs.”

In a press release, ASIPI President María del Pilar Troncoso noted, “This is the first Latin American study that shows, in detail and by industry, the positive impact of trademarks on the quality of life of citizens.”

The study details the impact trademarks are having on employment, salaries, economic activity, and exports and imports of the five selected countries, said the release.

INTA CEO Etienne Sanz de Acedo said the results “underscore the huge potential for economic growth that can be unlocked by promoting trademarks within the business communities, and by further developing national trademark systems and trademark-intensive industries.”

The English version of the study is expected to be published in January.