Google Claims Ads Found Not Infringing Trademarks23/03/2010 by Intellectual Property Watch 2 CommentsShare this Story:Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on Facebook (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)IP-Watch is a non-profit independent news service, and subscribing to our service helps support our goals of bringing more transparency to global IP and innovation policies. To access all of our content, please subscribe now. You also have the opportunity to offer additional support to your subscription, or to donate.The European Court of Justice has ruled that Google did not infringe trademark law “by allowing advertisers to bid for keywords corresponding to their competitors’ trademarks,” according to the Google blog.The internet search engine said it is satisfied with the ruling which, “confirmed that European law that protects internet hosting services applies to Google’s AdWords advertising system.” It said the ruling is important because “it is a fundamental principle behind the free flow of information over the internet.”The case was about whether advertisers can choose keywords freely in their outreach efforts on the internet. In particular, it was about whether or not, when a brand name company is entered as a search query, other companies can show advertisements on the page, Google said.The company said it had been waiting for a series of decisions by the Court deciding if trademark rights could be used “restrict information.” The first of those decisions came today.The decision can be read here.Also on the Google blog yesterday was the announcement that it will no longer run its censored google.cn search engine. Instead, visitors to google.cn will be redirected to google.com.hk, the uncensored Hong Kong site. The New York Times reported today that China has reacted to Google’s change, blocking links to certain results from google.com.hk and blocking some search terms entirely.Share this Story:Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on Facebook (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Related"Google Claims Ads Found Not Infringing Trademarks" by Intellectual Property Watch is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.